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Walmart’s Pro Seller Program: A Comprehensive Guide for Suppliers

Walmart's Pro Seller Badge helps sellers win online.

Today, we're diving into maximizing your success on Walmart Marketplace and the Pro Seller Program. 

With the introduction of Walmart’s Pro Seller Program, there are now more opportunities to enhance your visibility, increase sales, and enjoy significant cost savings. read on to learn more.

What is the Walmart Pro Seller Program?

The Pro Seller Program is Walmart's way of rewarding top-performing sellers. By earning the Pro Seller Badge, a symbol of excellence, you not only stand out to customers but also gain greater visibility, enhanced trust, improved conversion rates, and, importantly, a discount on referral fees. The Pro Seller Program is a fantastic way for suppliers to boost revenue while reducing costs.

New Rewards for Pro Sellers

Walmart Marketplace has recently expanded the Pro Seller program's benefits. Once you've secured the Pro Seller Badge, you become eligible for a 5% discount on referral fees for all seller-fulfilled orders. Additionally, high-quality offers that comply with Pro Listing criteria can earn an extra 10% discount on referral fees. This is a game-changer for suppliers looking to maximize their profitability on Walmart Marketplace.

Earning the Pro Seller Badge: A Step-by-Step Guide

To attain this prestigious badge and enjoy its benefits, suppliers should focus on the following areas:

  • Maintaining Seller Standards:

  • Achieve more than 250 orders over the last 90 days.

  • Ensure your seller account is active for at least 90 days without violations of Trust & Safety or Performance Standards.

  • Keeping Cancellations Low:

  • Strive to keep cancellation rates at or below 1.5% in the last 90 days.

  • Stay diligent with tracking updates, inventory accuracy, and up-to-date pricing.

  • Optimizing Seller Response Rate:

  • Aim for a response rate higher than 95% in the past 30 days.

  • Address customer concerns and messages within 48 hours in the Seller Center.

  • Adhering to High Shipping Standards:

  • Ensure your delivery times have a maximum of 2 days difference from the promised date.

  • Maintain an on-time delivery rate of 95% or higher.

  • Limit order shipment lag time to 1 business day for your entire catalog.

  • Enable weekend delivery options.

Pro Tip: Accelerate your journey to Pro Seller status using Walmart Fulfillment Services (WFS) for efficient, cost-effective shipping.

Qualifying for the Pro Listing Savings Program

After obtaining the Pro Seller Badge, you can further boost your offers by:

  • Pricing Competitively:

  • Use tools like Walmart Marketplace Repricer to stay ahead in pricing.

  • Engage in price matching to remain competitive.

  • Offering Rapid and Free Shipping:

  • Leverage Walmart Fulfillment Service for seamless end-to-end fulfillment.

  • Configure your Shipping Templates for expedited shipping in various regions.


Woodridge Retail Group is committed to helping our suppliers excel in every marketplace. The Walmart Pro Seller Program offers a fantastic platform to showcase your commitment to excellence, enhance customer trust, and significantly improve your financial performance. Follow these guidelines to become a Pro Seller on Walmart Marketplace and make the most of this opportunity. 

We're here to help you navigate the ever-changing retail landscape and achieve your business goals. Need help? Let’s talk.

About Us

Woodridge is a sales and marketing agency that accelerates business growth and profits online and in stores. We meet clients where they are and commit to growing their businesses. That commitment is core to who we are. 

From national retailers like Walmart, Target, CVS, and online giant Amazon to regional retailers like Texas’ H-E-B, Woodridge is with you every step of the way.


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