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Retail Strategies & Supplier Insights
Discover the strategies and insights you need to thrive in the competitive retail landscape. Retail Strategies & Supplier Insights delivers expert advice, actionable tips, and the latest industry trends tailored specifically for retail suppliers. Whether you’re looking to boost sales, recover profits, or navigate retailer relationships, our blog is your go-to resource for success.


Holiday Deductions and Chargebacks: Protecting Q4 Margin
By early December, most suppliers are looking at the same thing: big, beautiful holiday sales numbers… and a deduction report that feels like a crime scene.
Retailers are forecasting more than $1 trillion in U.S. holiday sales this year, with November and December accounting for around 19% of annual retail sales. That’s the good news.

Jon Allen
Dec 104 min read


Are Your Product Photos Costing You Sales?
Product photography isn’t decoration. It’s conversion, returns, and compliance—rolled into pixels.

Jon Allen
Nov 142 min read


Private Label’s Surge: How Brands Still Win
Private label (store brands) isn’t “coming.” It’s here—growing, confident, and better funded than ever. In 2024, U.S. store brands set record shares and surpassed $270B in sales; 2025 projections push even higher.

Jon Allen
Nov 122 min read


SNAP Whiplash? Protect Sales and Margin Now
SNAP is moving. Not just the dollar amounts—but timing, eligibility, and how shoppers use those dollars. If you sell food and beverages, you’ll feel it. Some of it will be a breeze at your back. Some of it? A headwind.

Jon Allen
Nov 108 min read


Why Every Supplier Needs a Food Broker
If you’ve ever tried to get your product onto a retail shelf, you already know—it’s not easy. Retail buyers are swamped, competition is fierce, and retailers expect suppliers to deliver not just a product, but a plan. This is where a food broker comes in. Think of a food broker as the “middle gear” in the retail machine. They don’t own your product, but they help move it forward by connecting you with the right buyers, negotiating terms, and ensuring your product actually se

Jon Allen
Nov 72 min read


Private Label: How Suppliers Can Ride the Wave
Let’s be blunt: private label isn’t a “recession play” anymore. It’s a structural shift in how baskets are built.

Jon Allen
Oct 224 min read


Unlocking the Benefits of CPG Broker Solutions
Navigating the retail world can feel like trying to find your way through a dense forest without a map. You know there’s a path to success, but the twists and turns can be overwhelming.

Jon Allen
Oct 74 min read


Your Product Photos Are Killing Conversion (Here’s How to Fix Them)
Shoppers buy the image first, then the product. Low-quality product photos don’t just hurt conversion—they can trigger returns, bad reviews, or even compliance flags.

Jon Allen
Sep 252 min read


Elevate Your Brand with Expert Product Photography
What is Product Photography? (Simple Definition)
Product photography is the disciplined process of planning, lighting, styling, and capturing images of a product, allowing customers to evaluate it online or in print.

Jon Allen
Sep 244 min read


The Three Questions Every Retail Buyer Asks (Even If They Don’t Say Them Out Loud)
Walk into a buyer meeting and you’ll hear the usual questions: What’s your case cost? Can you meet our OTIF standards? How do you support...

Jon Allen
Aug 211 min read


Retail Recovery 101: What to Do When Your Buyer Leaves
You get the email. “Just wanted to let you know I’ve accepted a new role…” And just like that, your champion at retail is gone. Now What?...

Jon Allen
Jul 291 min read


Why Small Brands Need the Right Broker to Compete with Giants
Learn how small CPG brands can compete with giants by partnering with Woodridge Retail Group for tailored strategies and retail success.

Jon Allen
Oct 1, 20243 min read


Scaling Your Brand Faster: The Strategic Advantage of Food Brokers
Discover how partnering with a food broker can accelerate your brand's growth in the competitive food industry.

Jon Allen
Sep 12, 20243 min read


Five Retail Insights from Walmart’s Q2 2024 Earnings That You Can Use Now
Walmart’s Q2 2024 earnings report shows how American shoppers navigate today’s marketplace and can help you improve your strategy.

Jon Allen
Aug 15, 20242 min read


A Supplier’s Guide to Working with a Food Broker
Discover the advantages of partnering with a food broker to boost your sales, save costs, and navigate the complex retail landscape efficien

Jon Allen
Jun 6, 20243 min read


Elevating Everyday: The Strategic Genius Behind Walmart's Bettergoods
Uncover the strategic brilliance behind Walmart's Bettergoods and how it's reshaping the private label landscape.

Jon Allen
May 1, 20242 min read


How CPG Brokers Transform Brand Trajectories
The journey from manufacturing to mass retail creates challenges and opportunities for brands at every stage of their development. Its...

Jon Allen
Mar 18, 20243 min read


A Supplier’s Guide to Partnering with a Food Broker
In the complex world of consumer packaged goods (CPG), particularly within the food and beverage sector, standing out in a crowded...

Jon Allen
Mar 5, 20242 min read


Walmart’s Pro Seller Program: A Comprehensive Guide for Suppliers
Today, we're diving into maximizing your success on Walmart Marketplace and the Pro Seller Program. With the introduction of Walmart’s...

Jon Allen
Jan 10, 20242 min read


Top 10 Retail Predictions for 2024
As we begin 2024, the retail landscape is evolving unprecedentedly, driven by technological advances and changing consumer behaviors. For...

Jon Allen
Jan 2, 20242 min read
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