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Retail Strategies & Supplier Insights
Discover the strategies and insights you need to thrive in the competitive retail landscape. Retail Strategies & Supplier Insights delivers expert advice, actionable tips, and the latest industry trends tailored specifically for retail suppliers. Whether you’re looking to boost sales, recover profits, or navigate retailer relationships, our blog is your go-to resource for success.


Autopilot Retail Deductions: Survival Guide
If retail deductions used to feel like a messy argument between humans… welcome to 2026.
A growing share of deductions is getting triggered by rule engines—systems that match your purchase order (PO), advance ship notice (ASN), electronic data interchange (EDI) messages, delivery appointments, and invoice terms in milliseconds. When something doesn’t align, the payment amount is reduced. Automatically.

Jon Allen
Feb 163 min read


Food Brokers 101: Timelines, Not Fairy Dust
If retail felt slow this year, you’re not imagining things. Big banners plan category resets months ahead; most categories are refreshed at least annually.

Jon Allen
Nov 17, 20252 min read


Are Your Product Photos Costing You Sales?
Product photography isn’t decoration. It’s conversion, returns, and compliance—rolled into pixels.

Jon Allen
Nov 14, 20252 min read


SNAP Whiplash? Protect Sales and Margin Now
SNAP is moving. Not just the dollar amounts—but timing, eligibility, and how shoppers use those dollars. If you sell food and beverages, you’ll feel it. Some of it will be a breeze at your back. Some of it? A headwind.

Jon Allen
Nov 10, 20258 min read


Private Label: How Suppliers Can Ride the Wave
Let’s be blunt: private label isn’t a “recession play” anymore. It’s a structural shift in how baskets are built.

Jon Allen
Oct 22, 20254 min read


Navigating Walmart Readiness with Expert Guidance
Entering the Walmart marketplace is like setting sail on a vast ocean filled with opportunity and challenge. For consumer packaged goods brands and suppliers, Walmart represents a treasure trove of potential sales and growth.

Jon Allen
Oct 9, 20254 min read


Unlocking the Benefits of CPG Broker Solutions
Navigating the retail world can feel like trying to find your way through a dense forest without a map. You know there’s a path to success, but the twists and turns can be overwhelming.

Jon Allen
Oct 7, 20254 min read


Retail Deductions 101: Terms, Causes & Solutions
“Retail deductions” are amounts a retailer withholds from your invoice—usually for shortages, compliance issues, pricing discrepancies, freight/OTIF misses, or after-the-fact (post-audit) claims.

Jon Allen
Oct 6, 20255 min read


Elevate Your Brand with Expert Product Photography
What is Product Photography? (Simple Definition)
Product photography is the disciplined process of planning, lighting, styling, and capturing images of a product, allowing customers to evaluate it online or in print.

Jon Allen
Sep 24, 20254 min read


Retail Deductions 101: Terms, Causes & Solutions
“Retail deductions” are amounts a retailer withholds from your invoice—usually for shortages, compliance issues, pricing discrepancies,...

Jon Allen
Sep 24, 20255 min read


What Is a Food Broker? (And When You Should Use One)
A food broker is a contract sales representative who connects food and beverage manufacturers with retail buyers—think grocery chains, club stores, mass, and specialty.
They don’t buy or own your product; they sell it, manage the relationship, and help move it through existing retail channels.

Jon Allen
Sep 23, 20254 min read


How a Food Broker Becomes Your Compliance Bodyguard
You hire a food broker to open doors. Great. But the best brokers do something more valuable: they keep those doors from slamming shut because of compliance misses

Jon Allen
Sep 22, 20252 min read


How Food Brokers Transform Brand Trajectories
The journey from the kitchen or production floor to mass retail shelves is both challenging and full of opportunity. From the initial spark of product creation to securing prime placement in stores, the path is complex and highly competitive. In this landscape, food brokers play a pivotal role in helping brands break through the noise and achieve retail success.

Jon Allen
Aug 19, 20252 min read


Retail Deduction Recovery 101: What Every CPG Brand Needs to Know
If your CPG brand sells to major retailers like Walmart, Kroger, or Target, you’ve likely experienced the frustration of deductions ...

Jon Allen
Aug 13, 20251 min read


When Stores Close: What Rite Aid’s Bankruptcy and CVS’s 270 Store Shutdowns Mean for Suppliers
The news keeps coming—and it’s not good. Rite Aid is navigating Chapter 11 bankruptcy. CVS just confirmed plans to shutter 270 stores....

Jon Allen
May 19, 20253 min read


Do You Need a Food Broker? 5 Signs Your Brand Is Ready for Retail Representation
You’ve got a great product. You’ve been hustling at farmers’ markets, getting into a few local stores, maybe even selling well on Amazon....

Jon Allen
Mar 27, 20252 min read


Retail Chargebacks 101: What They Are and How to Minimize Them
You did everything right. Your shipment was on time, and your product was packed perfectly. But then—boom—you check your invoice and see...

Jon Allen
Mar 25, 20252 min read


How to Land Your Product on Retail Shelves: A Step-by-Step Guide for Emerging Brands
You’ve got a killer product. Maybe it’s the best small-batch hot sauce anyone’s ever tasted, or a protein bar that actually tastes good. Fri

Jon Allen
Mar 19, 20252 min read


The Hidden Costs of Poor Retail Execution: How to Avoid Costly Mistakes
Retail execution isn’t just about getting your product on shelves—it’s about ensuring it stays visible, moves quickly, and meets retailer...

Jon Allen
Mar 5, 20253 min read


How to Break Into New Retail Channels: Online, Big Box, and Beyond
Expanding your brand into new retail channels can be a game-changer for growth. Whether you're eyeing big-box stores, diving into...

Jon Allen
Feb 24, 20252 min read
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