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Retail Strategies & Supplier Insights
Discover the strategies and insights you need to thrive in the competitive retail landscape. Retail Strategies & Supplier Insights delivers expert advice, actionable tips, and the latest industry trends tailored specifically for retail suppliers. Whether you’re looking to boost sales, recover profits, or navigate retailer relationships, our blog is your go-to resource for success.


Q1 Trade Spend Reset: When Promos Get Audited by Machines
In the first quarter (Q1), promotions are enforced by systems, not people. Here’s how suppliers stop short pays, billback chaos, and trade spend leakage before it repeats all year.
Trade spend is one of the biggest checks you write all year.
And in Q1 (first quarter), it has a bad habit of turning into a second job—because the retailer’s system starts “auditing” your promotions for you.
Not with a person. With rules.

Jon Allen
2 days ago4 min read


Q1 Trade Spend Triage: Stop Short Pays Before They Spread
Trade spend is supposed to buy growth. In Q1, it often buys you something else: confusion, short pays, and weeks of “Can you resend the backup?” If you’ve ever looked at a deduction and thought, “We already funded that promotion… why are we paying again?”—welcome to the club. Why this matters more than ever in 2026 Retail is entering 2026 with shoppers still seeking value. Retailers are leaning into deals, private label, and “dupes,” and they’re getting more aggressive about

Jon Allen
Jan 164 min read


Walmart might be the big winner of the blocked Kroger–Albertsons merger
Discover how the blocked Kroger merger impacts the grocery landscape, with Walmart emerging as a key player. Explore the Kroger merger dynamics.

Jon Allen
Jan 126 min read


Black Friday Setup: One Bad File, Thousands of Refunds
From the outside, Black Friday is all about doorbusters. From your side of the table, it’s about something way less glamorous: data integrity.

Jon Allen
Nov 21, 20253 min read


SNAP Whiplash? Protect Sales and Margin Now
SNAP is moving. Not just the dollar amounts—but timing, eligibility, and how shoppers use those dollars. If you sell food and beverages, you’ll feel it. Some of it will be a breeze at your back. Some of it? A headwind.

Jon Allen
Nov 10, 20258 min read


Food Broker Insights: A Playbook for Emerging Brands
You’ve got a fantastic product—the DTC store hums. Reviews are glowing. Now you want a spot on a national shelf. Good—know the bar keeps rising. Retailers are fielding more pitches while private label grabs a record share, making differentiation and execution non-negotiable. (In the first half of 2024, store brands hit 20.4% dollar share and 22.9% unit share in the U.S.) And competition for buyer attention is real. Walmart’s 2025 Open Call alone welcomed 500+ entrepreneurs

Jon Allen
Nov 5, 20253 min read


Walmart’s Next Play: Trends Suppliers Must Ride
Walmart’s Next Play: Trends Suppliers Must Ride Walmart isn’t just remodeling stores—it’s rebuilding the operating system of U.S. retail. From a “store of the future” blueprint in Texas to AI-powered shopping and exit tech, the world’s largest retailer is wiring digital into every aisle, endcap, and app screen. If you sell to Walmart (or want to), here’s what’s changing—and how to line up your game plan now. What Walmart is building (and why it matters) A flagship “store of t

Jon Allen
Oct 23, 20254 min read


Private Label: How Suppliers Can Ride the Wave
Let’s be blunt: private label isn’t a “recession play” anymore. It’s a structural shift in how baskets are built.

Jon Allen
Oct 22, 20254 min read


Unlocking the Benefits of CPG Broker Solutions
Navigating the retail world can feel like trying to find your way through a dense forest without a map. You know there’s a path to success, but the twists and turns can be overwhelming.

Jon Allen
Oct 7, 20254 min read


Retail Deductions 101: Terms, Causes & Solutions
“Retail deductions” are amounts a retailer withholds from your invoice—usually for shortages, compliance issues, pricing discrepancies, freight/OTIF misses, or after-the-fact (post-audit) claims.

Jon Allen
Oct 6, 20255 min read


Promotions Gone Wrong: When Retail Discounts Hurt More Than They Help
Promotions feel like a win-win. Shoppers get a deal, sales lift, and the retailer’s happy. But not every promo helps. Some destroy margin without driving lasting volume.

Jon Allen
Sep 2, 20251 min read


Why Timing Is Everything in Retail (And How a Food Broker Gets You in at the Right Moment)
In retail, you can have the perfect product, perfect price, and perfect pitch—and still lose the sale because you pitched at the wrong...

Jon Allen
Aug 26, 20251 min read


The Three Questions Every Retail Buyer Asks (Even If They Don’t Say Them Out Loud)
Walk into a buyer meeting and you’ll hear the usual questions: What’s your case cost? Can you meet our OTIF standards? How do you support...

Jon Allen
Aug 21, 20251 min read


Grocery Shopping Statistics and Insights
Discover the latest Grocery Shopping Statistics and Insights. Learn how digital trends and consumer behaviors are reshaping grocery shopping.

Jon Allen
Aug 20, 20252 min read


Retail Compliance Isn’t Sexy—But It Can Make or Break Your Brand
No one starts a brand because they love compliance. But ignoring it? That’s how you go from “next big thing” to “why aren’t we getting...

Jon Allen
Aug 5, 20251 min read


Amazon Prime Days vs. Walmart Deals 2025
What We Learned from This Year’s Retail Heavyweight Showdown Every July, it’s the same showdown with new twists: Amazon Prime Day versus...

Jon Allen
Jul 25, 20253 min read


How to Avoid Becoming the Retail Buyer’s Backup Plan
You thought your buyer loved you. You thought you were locked in for resets and features. Then a new competitor shows up—and just like that, your item disappears from the set.

Jon Allen
Jul 23, 20251 min read


Five Retail Insights from Walmart’s Q2 2024 Earnings That You Can Use Now
Walmart’s Q2 2024 earnings report shows how American shoppers navigate today’s marketplace and can help you improve your strategy.

Jon Allen
Aug 15, 20242 min read


Navigating Retail Deductions: Essential Strategies for Suppliers
Navigate retail deductions with expert strategies. Understand OTIF compliance, markdown allowances, chargebacks, and more to protect profit

Jon Allen
May 22, 20243 min read


From Cart to Courtroom: The Battle Over the Kroger-Albertsons Merger
Update: The Kroger-Albertsons merger is a pivotal development in the U.S. grocery sector, presenting opportunities and challenges.

Jon Allen
May 14, 20243 min read
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