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Retail Strategies & Supplier Insights
Discover the strategies and insights you need to thrive in the competitive retail landscape. Retail Strategies & Supplier Insights delivers expert advice, actionable tips, and the latest industry trends tailored specifically for retail suppliers. Whether you’re looking to boost sales, recover profits, or navigate retailer relationships, our blog is your go-to resource for success.


Holiday Returns Hangover: Defectives vs. Damage
The confetti falls on New Year’s. Then January hits… and your deduction report looks like a horror movie.
That’s not a coincidence. Holiday returns and “excessive defectives” programs are increasingly where retailers manage their risk—and where suppliers quietly lose a lot of money.

Jon Allen
3 days ago4 min read


Cyber Monday Chaos: E-Comm Deductions That Stick
Cyber Monday has become the Super Bowl of online retail.
In 2024, U.S. shoppers spent $13.3 billion online on Cyber Monday, up 7.3% year over year—the biggest single online shopping day ever recorded. During the peak hours of 8:00–10:00 p.m. Eastern, consumers were spending about $15.8 million per minute.

Jon Allen
5 days ago4 min read


Black Friday Setup: One Bad File, Thousands of Refunds
From the outside, Black Friday is all about doorbusters. From your side of the table, it’s about something way less glamorous: data integrity.

Jon Allen
Nov 213 min read


The Six-Week Holiday Sprint That Makes or Breaks Your Year
If you sell into big retail, your year isn’t 12 months long. It’s 12 months… plus the six-week sprint from early November through New Year’s.

Jon Allen
Nov 194 min read


Food Brokers 101: Timelines, Not Fairy Dust
If retail felt slow this year, you’re not imagining things. Big banners plan category resets months ahead; most categories are refreshed at least annually.

Jon Allen
Nov 172 min read


Are Your Product Photos Costing You Sales?
Product photography isn’t decoration. It’s conversion, returns, and compliance—rolled into pixels.

Jon Allen
Nov 142 min read


Private Label’s Surge: How Brands Still Win
Private label (store brands) isn’t “coming.” It’s here—growing, confident, and better funded than ever. In 2024, U.S. store brands set record shares and surpassed $270B in sales; 2025 projections push even higher.

Jon Allen
Nov 122 min read


Walmart’s Next Play: Trends Suppliers Must Ride
Walmart’s Next Play: Trends Suppliers Must Ride Walmart isn’t just remodeling stores—it’s rebuilding the operating system of U.S. retail. From a “store of the future” blueprint in Texas to AI-powered shopping and exit tech, the world’s largest retailer is wiring digital into every aisle, endcap, and app screen. If you sell to Walmart (or want to), here’s what’s changing—and how to line up your game plan now. What Walmart is building (and why it matters) A flagship “store of t

Jon Allen
Oct 234 min read


Private Label: How Suppliers Can Ride the Wave
Let’s be blunt: private label isn’t a “recession play” anymore. It’s a structural shift in how baskets are built.

Jon Allen
Oct 224 min read


Navigating Walmart Readiness with Expert Guidance
Entering the Walmart marketplace is like setting sail on a vast ocean filled with opportunity and challenge. For consumer packaged goods brands and suppliers, Walmart represents a treasure trove of potential sales and growth.

Jon Allen
Oct 94 min read


Open Call 2025: What to Know Now
Walmart’s annual Open Call is happening right now in Bentonville—and the energy is real. Think hundreds of founders from nearly every corner of the country streaming into town to pitch U.S.-made, grown, or assembled products to Walmart and Sam’s Club merchants.

Jon Allen
Oct 83 min read


Deduction Recovery with Your Broker—A How-To
Think triage and workflow. The goal is to recover fast while preventing the next hit.

Jon Allen
Oct 21 min read


Understanding the Impact of a Government Shutdown on Retailers and Suppliers
If Congress misses the October 1 funding deadline, parts of the U.S. government will shut down. Essential services will keep running, but...

Jon Allen
Sep 294 min read


Retail Deductions 101: Terms, Causes & Solutions
“Retail deductions” are amounts a retailer withholds from your invoice—usually for shortages, compliance issues, pricing discrepancies,...

Jon Allen
Sep 245 min read


What Is a Food Broker? (And When You Should Use One)
A food broker is a contract sales representative who connects food and beverage manufacturers with retail buyers—think grocery chains, club stores, mass, and specialty.
They don’t buy or own your product; they sell it, manage the relationship, and help move it through existing retail channels.

Jon Allen
Sep 234 min read


How a Food Broker Becomes Your Compliance Bodyguard
You hire a food broker to open doors. Great. But the best brokers do something more valuable: they keep those doors from slamming shut because of compliance misses

Jon Allen
Sep 222 min read


Retail Deductions Never Stop—and What You Can Do About It
If you’ve ever thought, “We already fixed our deduction issues,” you’re not alone. Many suppliers see deductions as a one-time problem: something to clean up, get under control, and move on.

Jon Allen
Sep 162 min read


Food Broker Advantages: Why Small Brands Need Representation to Compete with Giants
For every small brand dreaming of shelf space at Walmart, Kroger, or Target, the reality is clear: the competition isn’t just tough—it’s...

Jon Allen
Sep 81 min read


Your Product Photos Are the First Sales Pitch—Are They Strong Enough?
Before a shopper reads a single word about your product, they see your image. Online, that image is your handshake, your elevator pitch,...

Jon Allen
Aug 291 min read


5 Common Mistakes Companies Make with Retail Deduction Recovery
Recovering retail deductions can be complex, but most brands lose money due to avoidable mistakes. Here are the five most common missteps:

Jon Allen
Aug 141 min read
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