Your Product Photos Might Be Costing You the Shelf

We get it. You're focused on product quality, pricing strategy, and shipping logistics. But here’s a truth too many brands learn too late:

Buyers judge your brand by your photos.

It doesn’t matter how great your barbecue sauce or yoga mat is if the sell sheet looks like it was designed in a rush, or the product image is pixelated or poorly lit. In an era when buyer inboxes are flooded with line reviews, they’re making snap judgments—and a high-quality photo often speaks louder than your pitch.

A fictional example? SunCoast Organics, a natural snack brand with strong local traction, pitched a major chain. Their product was delicious, and their pricing was competitive, but their sell sheet image looked like a cellphone shot on a kitchen counter. The buyer passed without requesting a sample.

Your images are your first impression. Don’t let them whisper when they should shout.

What retail buyers are looking for:

• Crisp white background images (255, 255, 255)

• Consistent lighting and sizing across product lines

• Lifestyle photos that show how the product fits into shoppers' lives
  

Think your photos could use a refresh?

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