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Retail Strategies & Supplier Insights

Discover the strategies and insights you need to thrive in the competitive retail landscape. Retail Strategies & Supplier Insights delivers expert advice, actionable tips, and the latest industry trends tailored specifically for retail suppliers. Whether you’re looking to boost sales, recover profits, or navigate retailer relationships, our blog is your go-to resource for success.

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Retail Media ROI for CPG Suppliers

Retail media is having a moment. Actually, that undersells it. U.S. advertisers spent $60.32 billion on retail media in 2025, and eMarketer forecasts that number will rise to $71.09 billion in 2026. IAB says commerce media remains the fastest-growing digital advertising channel, even as growth begins to mature. In other words, this is no fad. It is now a serious line item in the supplier budget.

Jon Allen

Mar 253 min read

Agentic Commerce: What Google’s UCP Means for Suppliers

Google announced the Universal Commerce Protocol (UCP) —an open standard designed to enable AI “agents” to communicate with retailers and commerce platforms throughout the purchase journey. And it didn’t show up alone. Google highlighted partnerships with Walmart, Shopify, and Target (among others), with the goal of letting customers complete purchases in Google Search and Gemini without hopping between apps and retailer sites. If you supply retail, here’s the simple take

Jon Allen

Jan 194 min read

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Are Your Product Photos Costing You Sales?

Product photography isn’t decoration. It’s conversion, returns, and compliance—rolled into pixels.

Jon Allen

Nov 14, 20252 min read

Photographer and creative director reviewing product photos on a computer

Your Product Photos Are Killing Conversion (Here’s How to Fix Them)

Shoppers buy the image first, then the product. Low-quality product photos don’t just hurt conversion—they can trigger returns, bad reviews, or even compliance flags.

Jon Allen

Sep 25, 20252 min read

Product photographers at work. Preview of red high heels on a high-resolution monitor.

Elevate Your Brand with Expert Product Photography

What is Product Photography? (Simple Definition) Product photography is the disciplined process of planning, lighting, styling, and capturing images of a product, allowing customers to evaluate it online or in print.

Jon Allen

Sep 24, 20254 min read