Retail Recovery 101: What to Do When Your Buyer Leaves
- Jon Allen
- Jul 29
- 1 min read
You get the email. “Just wanted to let you know I’ve accepted a new role…” And just like that, your champion at retail is gone.
Now What?
Many suppliers panic. Some freeze. Others make the fatal mistake of waiting too long to reintroduce themselves.
Why Buyer Transitions Are So Risky
Buyers don’t always pass the baton. Your brand may not even come up in transition meetings. And if your item isn’t performing or on promo, it’s vulnerable.
Think about fictional supplier “Rustic Roots Granola.” Their buyer left. The new buyer didn’t know them, didn’t see the brand’s upside, and was already getting pitched by a dozen competitors. By the next set, Rustic Roots was delisted.
How to Bounce Back
Move Fast: Send a warm, professional intro email within 48 hours of the transition.
Highlight Value: Share sell-through numbers, positive reviews, or shopper insights.
Be Humble, Not Defensive: A new buyer wants to know if you’ll help make their job easier.
Ask for a 15-Minute Call: Respect their time. Make it low-pressure.
Play the Long Game
A buyer change doesn’t have to be the end of your story. With the right approach, it can be the start of a stronger relationship.
At Woodridge, we help suppliers navigate transitions with speed, grace, and the right playbook.
