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Retail Strategies & Supplier Insights
Discover the strategies and insights you need to thrive in the competitive retail landscape. Retail Strategies & Supplier Insights delivers expert advice, actionable tips, and the latest industry trends tailored specifically for retail suppliers. Whether you’re looking to boost sales, recover profits, or navigate retailer relationships, our blog is your go-to resource for success.


Holiday Returns Hangover: Defectives vs. Damage
The confetti falls on New Year’s. Then January hits… and your deduction report looks like a horror movie.
That’s not a coincidence. Holiday returns and “excessive defectives” programs are increasingly where retailers manage their risk—and where suppliers quietly lose a lot of money.

Jon Allen
2d4 min read


Cyber Monday Chaos: E-Comm Deductions That Stick
Cyber Monday has become the Super Bowl of online retail.
In 2024, U.S. shoppers spent $13.3 billion online on Cyber Monday, up 7.3% year over year—the biggest single online shopping day ever recorded. During the peak hours of 8:00–10:00 p.m. Eastern, consumers were spending about $15.8 million per minute.

Jon Allen
4d4 min read


Black Friday Setup: One Bad File, Thousands of Refunds
From the outside, Black Friday is all about doorbusters. From your side of the table, it’s about something way less glamorous: data integrity.

Jon Allen
Nov 213 min read


The Six-Week Holiday Sprint That Makes or Breaks Your Year
If you sell into big retail, your year isn’t 12 months long. It’s 12 months… plus the six-week sprint from early November through New Year’s.

Jon Allen
Nov 194 min read


Food Brokers 101: Timelines, Not Fairy Dust
If retail felt slow this year, you’re not imagining things. Big banners plan category resets months ahead; most categories are refreshed at least annually.

Jon Allen
Nov 172 min read


Are Your Product Photos Costing You Sales?
Product photography isn’t decoration. It’s conversion, returns, and compliance—rolled into pixels.

Jon Allen
Nov 142 min read


Private Label’s Surge: How Brands Still Win
Private label (store brands) isn’t “coming.” It’s here—growing, confident, and better funded than ever. In 2024, U.S. store brands set record shares and surpassed $270B in sales; 2025 projections push even higher.

Jon Allen
Nov 122 min read


Why Every Supplier Needs a Food Broker
If you’ve ever tried to get your product onto a retail shelf, you already know—it’s not easy. Retail buyers are swamped, competition is fierce, and retailers expect suppliers to deliver not just a product, but a plan. This is where a food broker comes in. Think of a food broker as the “middle gear” in the retail machine. They don’t own your product, but they help move it forward by connecting you with the right buyers, negotiating terms, and ensuring your product actually se

Jon Allen
Nov 72 min read


The Truth About Retail Deductions: What Every Supplier Needs to Know
Let’s talk about a problem that’s draining suppliers dry— retail deductions. You send a shipment, triple-check the paperwork, and think you’re in the clear. Then, weeks later, a chargeback pops up on your invoice. The retailer claims they were shorted, the labels were wrong, or there was some obscure compliance issue. At first, you shrug it off. Cost of doing business, right? But then it happens again. And again. Suddenly, thousands of dollars are disappearing from your botto

Jon Allen
Nov 33 min read


Private Label: How Suppliers Can Ride the Wave
Let’s be blunt: private label isn’t a “recession play” anymore. It’s a structural shift in how baskets are built.

Jon Allen
Oct 224 min read


SNAP Changes 2025: What Suppliers Must Do Now
If your brand touches center store, fresh, or private label, the latest SNAP shifts aren’t just policy news—they’re a demand signal.

Jon Allen
Oct 215 min read


Navigating Walmart Readiness with Expert Guidance
Entering the Walmart marketplace is like setting sail on a vast ocean filled with opportunity and challenge. For consumer packaged goods brands and suppliers, Walmart represents a treasure trove of potential sales and growth.

Jon Allen
Oct 94 min read


Open Call 2025: What to Know Now
Walmart’s annual Open Call is happening right now in Bentonville—and the energy is real. Think hundreds of founders from nearly every corner of the country streaming into town to pitch U.S.-made, grown, or assembled products to Walmart and Sam’s Club merchants.

Jon Allen
Oct 83 min read


Unlocking the Benefits of CPG Broker Solutions
Navigating the retail world can feel like trying to find your way through a dense forest without a map. You know there’s a path to success, but the twists and turns can be overwhelming.

Jon Allen
Oct 74 min read


Post-Audit Surprises: Prepare, Don’t Panic
Here’s the curveball: post-audit deductions can arrive months—even two years—after the sale. If your documentation is messy, those “closed” periods reopen with painful surprises.

Jon Allen
Oct 11 min read


Food Broker + Deduction Recovery
You don’t have to choose between a food broker and a deduction recovery team. The compounding effect comes from both: brokers prevent...

Jon Allen
Sep 301 min read


The Hidden ROI on Retail Deductions
Retail deductions aren’t a one-time clean-up—they’re a tax on sloppy hand-offs. A strong food broker earns their keep long before the first PO by preventing the errors that become chargebacks: mis-keyed price files, barcode hiccups, promo mismatches, late/short deliveries, and compliance misses.

Jon Allen
Sep 292 min read


Elevate Your Brand with Expert Product Photography
What is Product Photography? (Simple Definition)
Product photography is the disciplined process of planning, lighting, styling, and capturing images of a product, allowing customers to evaluate it online or in print.

Jon Allen
Sep 244 min read


What Is a Food Broker? (And When You Should Use One)
A food broker is a contract sales representative who connects food and beverage manufacturers with retail buyers—think grocery chains, club stores, mass, and specialty.
They don’t buy or own your product; they sell it, manage the relationship, and help move it through existing retail channels.

Jon Allen
Sep 234 min read


Retail Deduction Software: Why Tools Need Humans to Win
Let’s be real: retail deduction software is essential. But software surfaces claims; experts recover dollars. Winners use both.

Jon Allen
Sep 232 min read
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