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Retail Strategies & Supplier Insights
Discover the strategies and insights you need to thrive in the competitive retail landscape. Retail Strategies & Supplier Insights delivers expert advice, actionable tips, and the latest industry trends tailored specifically for retail suppliers. Whether you’re looking to boost sales, recover profits, or navigate retailer relationships, our blog is your go-to resource for success.


Unlocking the Benefits of CPG Broker Solutions
Navigating the retail world can feel like trying to find your way through a dense forest without a map. You know there’s a path to success, but the twists and turns can be overwhelming.

Jon Allen
Oct 7, 20254 min read


Retail Deductions 101: Terms, Causes & Solutions
“Retail deductions” are amounts a retailer withholds from your invoice—usually for shortages, compliance issues, pricing discrepancies, freight/OTIF misses, or after-the-fact (post-audit) claims.

Jon Allen
Oct 6, 20255 min read


Understanding the Impact of a Government Shutdown on Retailers and Suppliers
If Congress misses the October 1 funding deadline, parts of the U.S. government will shut down. Essential services will keep running, but...

Jon Allen
Sep 29, 20254 min read


The Hidden ROI on Retail Deductions
Retail deductions aren’t a one-time clean-up—they’re a tax on sloppy hand-offs. A strong food broker earns their keep long before the first PO by preventing the errors that become chargebacks: mis-keyed price files, barcode hiccups, promo mismatches, late/short deliveries, and compliance misses.

Jon Allen
Sep 29, 20252 min read


Your Product Photos Are Killing Conversion (Here’s How to Fix Them)
Shoppers buy the image first, then the product. Low-quality product photos don’t just hurt conversion—they can trigger returns, bad reviews, or even compliance flags.

Jon Allen
Sep 25, 20252 min read


Elevate Your Brand with Expert Product Photography
What is Product Photography? (Simple Definition)
Product photography is the disciplined process of planning, lighting, styling, and capturing images of a product, allowing customers to evaluate it online or in print.

Jon Allen
Sep 24, 20254 min read


Retail Deductions 101: Terms, Causes & Solutions
“Retail deductions” are amounts a retailer withholds from your invoice—usually for shortages, compliance issues, pricing discrepancies,...

Jon Allen
Sep 24, 20255 min read


What Is a Food Broker? (And When You Should Use One)
A food broker is a contract sales representative who connects food and beverage manufacturers with retail buyers—think grocery chains, club stores, mass, and specialty.
They don’t buy or own your product; they sell it, manage the relationship, and help move it through existing retail channels.

Jon Allen
Sep 23, 20254 min read


Food Broker Advantages: Why Small Brands Need Representation to Compete with Giants
For every small brand dreaming of shelf space at Walmart, Kroger, or Target, the reality is clear: the competition isn’t just tough—it’s...

Jon Allen
Sep 8, 20251 min read


Retail Compliance Cheat Sheet: How to Avoid Costly Chargebacks Across Walmart, Kroger & More
Every retailer has its own compliance playbook. Walmart wants one format. Kroger another. Target? Completely different. For suppliers,...

Jon Allen
Sep 4, 20251 min read


Retail Deduction Recovery Strategies: How to Minimize Losses When Deduction Deadlines Shift
Retail deductions are frustrating enough when they’re predictable. But what happens when the rules change—when a retailer quietly shortens the dispute window or introduces new deduction codes with little warning?

Jon Allen
Sep 3, 20251 min read


The Path to Profit: The Cost of Listing Your Products on Walmart Marketplace
This blog will walk you through the various expenses you must consider when listing your products on Walmart's digital shelves.

Jon Allen
Aug 2, 20234 min read
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