Retail Strategies & Supplier Insights

If you’re a retail supplier, 2025 probably felt like you were fighting margin with both hands tied behind your back. Not because demand disappeared. Not because your product suddenly got worse.

By early December, most suppliers are looking at the same thing: big, beautiful holiday sales numbers… and a deduction report that feels like a crime scene. Retailers are forecasting more than $1 trillion in U.S. holiday sales this year, with November and December accounting for around 19% of annual retail sales. That’s the good news.

The confetti falls on New Year’s. Then January hits… and your deduction report looks like a horror movie. That’s not a coincidence. Holiday returns and “excessive defectives” programs are increasingly where retailers manage their risk—and where suppliers quietly lose a lot of money.

If retail felt slow this year, you’re not imagining things. Big banners plan category resets months ahead; most categories are refreshed at least annually.

Product photography isn’t decoration. It’s conversion, returns, and compliance—rolled into pixels.

Private label (store brands) isn’t “coming.” It’s here—growing, confident, and better funded than ever. In 2024, U.S. store brands set record shares and surpassed $270B in sales; 2025 projections push even higher.

If you’ve ever tried to get your product onto a retail shelf, you already know—it’s not easy. Retail buyers are swamped, competition is fierce, and retailers expect suppliers to deliver not just a product, but a plan. This is where a food broker  comes in. Think of a food broker as the “middle gear” in the retail machine. They don’t own your product, but they help move it forward by connecting you with the right buyers, negotiating terms, and ensuring your product actually se

You’ve got a fantastic product—the DTC store hums. Reviews are glowing. Now you want a spot on a national shelf. Good—know the bar keeps rising. Retailers are fielding more pitches while private label grabs a record share, making differentiation and execution non-negotiable. (In the first half of 2024, store brands hit 20.4% dollar share  and 22.9% unit share  in the U.S.) And competition for buyer attention is real. Walmart’s 2025 Open Call alone welcomed 500+ entrepreneurs

What is Product Photography? (Simple Definition) Product photography is the disciplined process of planning, lighting, styling, and capturing images of a product, allowing customers to evaluate it online or in print.

“Retail deductions” are amounts a retailer withholds from your invoice—usually for shortages, compliance issues, pricing discrepancies,...

A food broker is a contract sales representative who connects food and beverage manufacturers with retail buyers—think grocery chains, club stores, mass, and specialty. They don’t buy or own your product; they sell it, manage the relationship, and help move it through existing retail channels.

If you’ve ever thought, “We already fixed our deduction issues,” you’re not alone. Many suppliers see deductions as a one-time problem: something to clean up, get under control, and move on.

Introduction As the holiday season approaches, retailers are gearing up for one of the year's biggest shopping events: Black Friday 2023....