Retail Strategies & Supplier Insights

SNAP is moving. Not just the dollar amounts—but timing, eligibility, and how shoppers use those dollars. If you sell food and beverages, you’ll feel it. Some of it will be a breeze at your back. Some of it? A headwind.

If you’ve ever tried to get your product onto a retail shelf, you already know—it’s not easy. Retail buyers are swamped, competition is fierce, and retailers expect suppliers to deliver not just a product, but a plan. This is where a food broker  comes in. Think of a food broker as the “middle gear” in the retail machine. They don’t own your product, but they help move it forward by connecting you with the right buyers, negotiating terms, and ensuring your product actually se

You’ve got a fantastic product—the DTC store hums. Reviews are glowing. Now you want a spot on a national shelf. Good—know the bar keeps rising. Retailers are fielding more pitches while private label grabs a record share, making differentiation and execution non-negotiable. (In the first half of 2024, store brands hit 20.4% dollar share  and 22.9% unit share  in the U.S.) And competition for buyer attention is real. Walmart’s 2025 Open Call alone welcomed 500+ entrepreneurs

Let’s talk about a problem that’s draining suppliers dry— retail deductions. You send a shipment, triple-check the paperwork, and think you’re in the clear. Then, weeks later, a chargeback pops up on your invoice. The retailer claims they were shorted, the labels were wrong, or there was some obscure compliance issue. At first, you shrug it off. Cost of doing business, right? But then it happens again. And again. Suddenly, thousands of dollars are disappearing from your botto

Let’s be blunt: private label isn’t a “recession play” anymore. It’s a structural shift in how baskets are built.

Walmart’s annual Open Call is happening right now in Bentonville—and the energy is real. Think hundreds of founders from nearly every corner of the country streaming into town to pitch U.S.-made, grown, or assembled products to Walmart and Sam’s Club merchants.

“Retail deductions” are amounts a retailer withholds from your invoice—usually for shortages, compliance issues, pricing discrepancies, freight/OTIF misses, or after-the-fact (post-audit) claims.

Think triage and workflow. The goal is to recover fast while preventing the next hit.

Here’s the curveball: post-audit deductions can arrive months—even two years—after the sale. If your documentation is messy, those “closed” periods reopen with painful surprises.

Retail deductions aren’t a one-time clean-up—they’re a tax on sloppy hand-offs. A strong food broker earns their keep long before the first PO by preventing the errors that become chargebacks: mis-keyed price files, barcode hiccups, promo mismatches, late/short deliveries, and compliance misses.

What is Product Photography? (Simple Definition) Product photography is the disciplined process of planning, lighting, styling, and capturing images of a product, allowing customers to evaluate it online or in print.

“Retail deductions” are amounts a retailer withholds from your invoice—usually for shortages, compliance issues, pricing discrepancies,...

A food broker is a contract sales representative who connects food and beverage manufacturers with retail buyers—think grocery chains, club stores, mass, and specialty. They don’t buy or own your product; they sell it, manage the relationship, and help move it through existing retail channels.

Let’s be real: retail deduction software is essential. But software surfaces claims; experts recover dollars. Winners use both.

Imagine this: you ship a $250,000 order of frozen entrees to a major retailer. A few weeks later, the payment arrives—short by $15,000. The code on the statement says “shortage,” but your warehouse confirms the pallets were shipped in full.

Every supplier has been there: a deduction shows up, and everyone points fingers—sales blames ops, ops blames finance. Meanwhile, the money’s gone.

Just when you think you’ve nailed a retailer’s compliance playbook, the rules change. Maybe the OTIF (On Time, In Full) window gets...

Late trucks. Wrong pallet configs. Missing paperwork. Each slip turns into a deduction. And the math adds up fast. A $300 error on a truckload? Multiply that by 200 loads a year, and you’ve lost $60K before you know it.

Retailers are relentless about deadlines—especially when it comes to deduction disputes. Many give you just 90 days from the deduction date to submit your case. Miss that window, and the money is gone forever.

In retail, you can have the perfect product, perfect price, and perfect pitch—and still lose the sale because you pitched at the wrong...