Retail Strategies & Supplier Insights

There was a time when private label mostly meant “cheaper alternative.” Not anymore. Private label sales in the U.S. reached a record $282.8 billion in 2025, and store brands grew 3.3%, nearly triple the growth rate of national brands at 1.2%. They also hit all-time highs of 21.3% dollar share and 23.5% unit share. In food and beverage specifically, private label now holds about 23% market share. That is not a side story. That is the story. 

If private label still feels like “the cheap alternative,” you’re reading last decade’s script. Today, store brands are a core strategy. Retailers are building them like real brands—tiered, designed, marketed, and measured like a profit engine. And the numbers are blunt.

Mid-February is when “value pressure” stops being a headline and becomes a buyer conversation. And the signals are getting louder. PepsiCo has said it plans to cut snack prices by up to 15% to boost sales—reported in recent coverage tied to slowing snack volumes and consumer price sensitivity.

Private label (store brands) isn’t “coming.” It’s here—growing, confident, and better funded than ever. In 2024, U.S. store brands set record shares and surpassed $270B in sales; 2025 projections push even higher.

Walmart’s Q2 2024 earnings report shows how American shoppers navigate today’s marketplace and can help you improve your strategy.

Explore how private label products are transforming the retail industry, offering insights and strategies for retailers and suppliers.

Uncover the strategic brilliance behind Walmart's Bettergoods and how it's reshaping the private label landscape.

Walmart's decision to expand its infrastructure to meet consumer demand for milk with a new processing facility in Robinson, Texas,...

Unlocking the Power of Private Label Sales: A Retail Buyer's Guide by Woodridge Retail Group

Update: July 14 - A Costco Wholesale store is no longer possible in Northwest Arkansas—for now, anyway. Lowell Mayor Chris Moore...