Your Product Photos Are Costing You Sales (Yes, Really)

Think product photos are just for your website? Think again.

In today’s omnichannel world, images are everywhere—on retailer portals, digital shelves, buyer decks, in-store signage, and marketing materials. And if your images aren’t crisp, compliant, and compelling, you’re losing sales.

Real example (fictionalized): A skincare brand launches on a major retailer’s ecommerce site. Their images are low-res, don’t show the ingredients, and fail to match packaging updates. The result? Sluggish sales, high returns, and a frustrated buyer who’s now questioning the item’s viability.

Bad Photos = Missed Opportunities:

• Buyers skip over your product during reviews.

• Online shoppers can’t “see” what they’re buying.

• Retailers often reject your setup due to poor image quality or incorrect specifications.

Walmart and Amazon have image guidelines that frequently change, and suppliers who ignore them risk being delisted.

What to Do:

• Invest in professional, white-background photography.

• Use ghost mannequin and lifestyle images where allowed.

• Stay current with retailer-specific photo specs.

If you want your product to look like it belongs on a premium shelf, start with the right picture.

Woodridge creates high-quality, retailer-ready photography that helps your brand shine, where it counts most.

Let’s make your visuals work as hard as you do. Reach out to learn more.