Accelerate eCommerce Sales with Product Videos


With an increasing portion of shopping originating from consumers’ homes, there has never been a better time to accelerate your online sales with product videos. Studies show that video consumption increased 120 percent during the pandemic, highlighting the importance of staying ahead of trends with a strong video strategy.

Your competitors are buying into the video transformation, with 92 percent of brands calling videos essential to their overall sales and marketing strategy.

During the lockdown, the increase in video engagement created exciting opportunities for brands to connect with shoppers through compelling online videos that drive conversion rates and increase sales. Videos instantly demonstrate a product's benefits and unique features by answering shoppers' questions and building their confidence to make a purchase, which translates into increasing sales and lowering return rates. Ultimately, brands that create seamless shopping experiences will stay ahead of their competitors, driving long-term results.

HubSpot recently reported that videos would account for more than 82 percent of all consumer traffic by 2022, which is almost 15 times higher than in 2017. With this in mind, it's time for brands to bring e-commerce and video content together seamlessly and engagingly.

Meeting Customers Where They Are

2020 was a year of significant change, with the pandemic creating disruptions in everyone's lives. We abruptly moved from spending time at restaurants or on vacation to sitting on the couch and tuning into online videos for entertainment. These new habits are ingrained, which means video consumption is not likely to lose momentum.

According to Dr. James McQuivey of Forrester Research, one minute of video is worth 1.8 million words. Videos have an 85 percent better brand value and generate an 80 percent increase in e-commerce sales, which helps differentiate brands from their competitors and create better connections with their online customers. Simply put, customers respond better to things that they can hear and see.

Today's consumers expect a user-friendly online experience. As shoppers shift to more touchless experiences, videos provide brands with a unique opportunity to show customers you care about them and their online experience. Brands that create the best online content for their product pages will build better connections with their customers, increase sales, and maximize their e-commerce opportunities and return on investment.

Make Videos Part of Your E-Commerce Strategy

Videos have proven time and again they are an essential part of every successful e-commerce strategy. Their ability to engage customers creates a connection with your products unmatched by other media. Videos simplify the sales journey, generate repeat sales, build stronger relationships with shoppers, and reduce return rates.

Woodridge Retail Group makes it easy to produce compelling videos for your e-commerce portfolio. Whether you need a 30-second product video or an experienced e-commerce partner to manage your entire e-commerce offering, Woodridge is here to help you thrive online and on store shelves. Contact us today!

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