Amazon is the third-largest search engine after Google and Bing. That’s why advertising on Amazon makes a lot of sense. Advertising on Amazon is easy, too. You can target users based on their interests, location, and search history. With just a few clicks, you can create and launch your own sponsored product ad campaign. But things get tricky because there are many ways to advertise on Amazon, and each one costs money. The right strategy can get more visibility and drive more traffic to your listings. But the wrong approach will leave you with less budget in your pocket. Here are three secrets to successfully advertising on Amazon as an online seller:
Be ready to experiment
Amazon has many different ways to advertise your products, which means there are also many different ways to reach your audience. You need to experiment to see what works best for you. You could try sponsored product ads, product display ads, or search ads. All of them have their strengths and weaknesses. There is no one-size-fits-all solution. If you want to maximize your advertising budget, choose sponsored product ads. Sponsored product ads show your products to shoppers based on their search history and product searches. You can target specific keywords and categories. You can also select the amount you want to spend each day. Product display ads are image ads that show up on the right side of the page. You can choose the image, headline, and description. Product display ads are like any other display ad. You need to make sure the photo looks appealing. This type of ad is best for a small budget. Search ads are the best way to target people already searching for your products. You can choose a keyword related to your product. You can also bid on the product category. Search ads are easy to set up and highly targeted. But you need to bid high to get noticed.
Track your metrics
When running Amazon ads, there are a few key metrics you should look at every day. These are the daily budget, impressions, click-through rate (CTR), and cost per click (CPC). The daily budget is the amount you want to spend on your ads each day. The impressions show how many people have seen your ads. The CTR shows the percentage of people who have clicked on your ad. The CPC shows the average amount you are paying per click. You also want to look at the conversion rates of each ad. You can do this by tracking the number of sales and the amount spent. You also want to check the average rating of your product. Always track these metrics, and you’ll know exactly what’s working and what isn’t. That way, you know if you should keep spending money on each ad.
Research your audience
There are many ways to target your audience on Amazon. But you need to make sure you’re targeting the right audience. If you target the wrong audience, you’ll waste money and not make any sales. Always look at your top competitors to see what keywords they are targeting. Then go to Amazon’s Keyword Tool to find new keywords and ideas. To find the best keywords, you also need to know your audience. What do they like? Where do they live? What are their hobbies and interests? Once you know these things, you can start finding the best keywords to target. To find your audience, you can use the Amazon Affiliates program. You can use the program to promote your products and reach new customers. Or you can use the Amazon Influencer program to partner with popular bloggers and Instagrammers.
Combine Amazon and Google ads
Advertising on Amazon is a great way to increase your sales and get more traffic to your products. There are many similarities between Amazon ads and Google ads. That’s why it can be smart to use both ads together and share the budget between Google and Amazon to target the same audience. with similar keywords. It's a great way to get more bang for your advertising buck. Knowing the best ways to advertise on Amazon is the first step. Then, you can create an ad that gets your products in front of as many people as possible.
Woodridge Retail Group's Managed Services team provides online advertising solutions for Amazon and Walmart.com that ease the burden, reduce risk and deliver results. Contact us today to get started.