Retail Strategies & Supplier Insights

This isn’t about fighting every deduction. It’s about protecting working capital with a repeatable operating system.

Returns aren’t just a retailer's problem anymore. They’re a supplier profit problem. And January is when you feel it.

Google announced the Universal Commerce Protocol (UCP) —an open standard designed to enable AI “agents” to communicate with retailers and commerce platforms throughout the purchase journey. And it didn’t show up alone. Google highlighted partnerships with  Walmart, Shopify, and Target  (among others), with the goal of letting customers complete purchases in  Google Search and Gemini  without hopping between apps and retailer sites. If you supply retail, here’s the simple take

Trade spend is supposed to buy growth. In Q1, it often buys you something else: confusion, short pays, and weeks of “Can you resend the backup?” If you’ve ever looked at a deduction and thought, “We already funded that promotion… why are we paying again?”—welcome to the club. Why this matters more than ever in 2026 Retail is entering 2026 with shoppers still seeking value. Retailers are leaning into deals, private label, and “dupes,” and they’re getting more aggressive about

2026 looks like a year of modest top-line growth, more challenging profit math, and more “systems-driven” retail. Translation: retailers will still want growth, but they’ll increasingly demand it through automation, tighter compliance, and pay-to-play visibility.

If you’re a retail supplier, 2025 probably felt like you were fighting margin with both hands tied behind your back. Not because demand disappeared. Not because your product suddenly got worse.

Nearly 203 million consumers shopped during the five-day Thanksgiving–Cyber Monday weekend—a record. More orders, more shipments, more exceptions. And that means more chargebacks. If November and December are when sales spike, January is when the chargebacks show up in your inbox. The trick is not just to pay them and move on, but to treat them like a free consulting report from your retailers.

The National Retail Federation (NRF) expects 2025 holiday retail sales in November and December to cross the $1 trillion mark for the first time, up about 3.7%–4.2% over last year. And 2024 already set a record, with core holiday sales hitting roughly $994.1 billion, up 4% year over year.  That’s great for headlines. But here’s the question that matters for you as a supplier: Did holiday retail sales actually lift your margin?

Product photography isn’t decoration. It’s conversion, returns, and compliance—rolled into pixels.

SNAP is moving. Not just the dollar amounts—but timing, eligibility, and how shoppers use those dollars. If you sell food and beverages, you’ll feel it. Some of it will be a breeze at your back. Some of it? A headwind.

You’ve got a fantastic product—the DTC store hums. Reviews are glowing. Now you want a spot on a national shelf. Good—know the bar keeps rising. Retailers are fielding more pitches while private label grabs a record share, making differentiation and execution non-negotiable. (In the first half of 2024, store brands hit 20.4% dollar share  and 22.9% unit share  in the U.S.) And competition for buyer attention is real. Walmart’s 2025 Open Call alone welcomed 500+ entrepreneurs

Walmart’s Next Play: Trends Suppliers Must Ride Walmart isn’t just remodeling stores—it’s rebuilding the operating system of U.S. retail. From a “store of the future” blueprint in Texas to AI-powered shopping and exit tech, the world’s largest retailer is wiring digital into every aisle, endcap, and app screen. If you sell to Walmart (or want to), here’s what’s changing—and how to line up your game plan now. What Walmart is building (and why it matters) A flagship “store of t

If your brand touches center store, fresh, or private label, the latest SNAP shifts aren’t just policy news—they’re a demand signal.

The ABCs of Walmart's OTIF Initiative Walmart's On-Time In-Full (OTIF) program is crucial to your supplier journey. It boils down to two...