Retail Strategies & Supplier Insights

Retail suppliers are experiencing significant margin pressure. Tariffs increase, followed by rising fuel costs, extended delivery times, and higher input prices. By the time these issues reach accounts receivable, they appear as multiple smaller problems: additional freight charges, pricing disputes, unprofitable promotions, and unexpected short pays. These factors can quietly erode an otherwise strong quarter.

Kroger’s e-commerce story just got a lot more interesting.

Discover how to build a Retail Compliance Operating System to control compliance issues. Learn Retail Compliance strategies for 2026 success.

If 2025 felt like retailers were measuring everything, 2026 is when they start enforcing it with fewer humans in the loop. The reason is simple: AI and automation spending is exploding. International Data Corporation (IDC) forecast that year-over-year spending on AI will grow 31.9% from 2025 to 2029, reaching $1.3 trillion by 2029, driven largely by agentic AI-enabled applications.

In the first quarter (Q1), promotions are enforced by systems, not people. Here’s how suppliers stop short pays, billback chaos, and trade spend leakage before it repeats all year. Trade spend is one of the biggest checks you write all year. And in Q1 (first quarter), it has a bad habit of turning into a second job—because the retailer’s system starts “auditing” your promotions for you. Not with a person. With rules.

Trade spend is supposed to buy growth. In Q1, it often buys you something else: confusion, short pays, and weeks of “Can you resend the backup?” If you’ve ever looked at a deduction and thought, “We already funded that promotion… why are we paying again?”—welcome to the club. Why this matters more than ever in 2026 Retail is entering 2026 with shoppers still seeking value. Retailers are leaning into deals, private label, and “dupes,” and they’re getting more aggressive about

Retailers didn’t just “add artificial intelligence (AI)” in 2025. They wired it into the parts of the business that decide what gets ordered, where it gets shipped, and how fast a supplier gets paid. That’s why AI feels different now. It’s not a feature. It’s the operating system. And here’s the part suppliers need to internalize: when retailers automate decisions, they also automate penalties . What used to be a one-off issue resolved by a helpful merchant or replenishment m