Retail Strategies & Supplier Insights

You’ve got a fantastic product—the DTC store hums. Reviews are glowing. Now you want a spot on a national shelf. Good—know the bar keeps rising. Retailers are fielding more pitches while private label grabs a record share, making differentiation and execution non-negotiable. (In the first half of 2024, store brands hit 20.4% dollar share  and 22.9% unit share  in the U.S.) And competition for buyer attention is real. Walmart’s 2025 Open Call alone welcomed 500+ entrepreneurs

Walmart’s Next Play: Trends Suppliers Must Ride Walmart isn’t just remodeling stores—it’s rebuilding the operating system of U.S. retail. From a “store of the future” blueprint in Texas to AI-powered shopping and exit tech, the world’s largest retailer is wiring digital into every aisle, endcap, and app screen. If you sell to Walmart (or want to), here’s what’s changing—and how to line up your game plan now. What Walmart is building (and why it matters) A flagship “store of t

Let’s be blunt: private label isn’t a “recession play” anymore. It’s a structural shift in how baskets are built.

Entering the Walmart marketplace is like setting sail on a vast ocean filled with opportunity and challenge. For consumer packaged goods brands and suppliers, Walmart represents a treasure trove of potential sales and growth.

Walmart’s annual Open Call is happening right now in Bentonville—and the energy is real. Think hundreds of founders from nearly every corner of the country streaming into town to pitch U.S.-made, grown, or assembled products to Walmart and Sam’s Club merchants.

Navigating the retail world can feel like trying to find your way through a dense forest without a map. You know there’s a path to success, but the twists and turns can be overwhelming.

Here’s the curveball: post-audit deductions can arrive months—even two years—after the sale. If your documentation is messy, those “closed” periods reopen with painful surprises.

Shoppers buy the image first, then the product. Low-quality product photos don’t just hurt conversion—they can trigger returns, bad reviews, or even compliance flags.

What is Product Photography? (Simple Definition) Product photography is the disciplined process of planning, lighting, styling, and capturing images of a product, allowing customers to evaluate it online or in print.

For every small brand dreaming of shelf space at Walmart, Kroger, or Target, the reality is clear: the competition isn’t just tough—it’s...

In the retail world, where countless brands jostle for attention, achieving a foothold can often feel like scaling Everest. Yet, the...