Rogers firm Woodridge Retail helps brands grow omnichannel sales

Selling products into retail chains like Walmart has its challenges. Still, two former aerospace and defense industry executives rolled up their sleeves and hung a shingle in downtown Rogers to help suppliers do just that.

Early in the COVID-19 pandemic, Jon Allen founded Woodridge Retail as a consulting firm for suppliers needing help selling products online. Allen was recruited to Walmart in 2014 to work as a consultant for the retail giant’s global shared services and business leadership operations, where he focused on change management across enterprises. He spent three years at Walmart before leaving in 2018 when the company outsourced the work to India.

“Walmart was in the midst of its ongoing digital transformation, and that was where I focused my work for more than three years,” Allen said.

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