Partnerships to become more common in retail

According to retail analysts and consultants, the retail landscape is ripe for more partnerships among competitors, suppliers and service providers. Walmart is at the center of that trend.

From expanding its GoLocal delivery service to help The Home Depot with final mile deliveries to partnering with Netflix for an online marketplace to sell licensed merchandise ahead of the holidays, Walmart continues to look for partnership opportunities. The retail giant inked an exclusive deal with the Elton John Foundation to sell the music icon’s eyewear. The company also partnered to offer Justice brand fashion for girls and pets in stores and online after the teen retailer shuttered its stores in 2020. Also, in October, Walmart inked a deal with RevolutionParts, a digital OEM (original equipment manufacturer) parts retail enterprise, to have that catalog of products available on Walmart Marketplace.

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